Shrek brought a modern update to kids marketing at McDonald’s with focus on promoting healthy food choices and using online games to drive offline activity.

Global packaging design brought fun to all on billions of bags, cups and even green straws for minty mudbath shakes.

Launch of the “eMergy” online platform let kids earn and bank points for offline play that activated their mind, body & spirit. Ongoing eMesphere support kept kids moving with Bee Movie, Madagascar and more.

ROLE

Nutritional & Digital Platform Creation

Concept Ideation & Design