Let Creativity Blossom

Crafted a branded consumer story targeting aspiring makers with a mixer that would grow with them as their skills blossomed. Exciting their emotions with easy social native visual first recipes and instant kitchen design makeovers.

A global omni-channel campaign playbook supported partners around the world with a comprehensive library of digital content, social media posts, packaging inserts, photo and retail assets.

PR coverage and award-winning global landing page recognized for driving engagement and conversions leading to a sell out launch.