Discover Spotify

Led Spotify’s global performance media creative testing strategy, exploring strategic storytelling methods that delivered emotional engagement with rational selling points.

Directed and mentored a team of 4 designers using the Smartly AI-enabled SaaS MarTech platform to deliver 15,000+ paid TikTok, Instagram, Facebook, YouTube and Display assets in 6 months.

Drove 5%-10% performance lifts through rapid iteration based on performance analytic analysis of A/B tests.

Established Social and CTV best practice frameworks for adapting content and selling Smartly creative possibilities Fortune 500 clients.

Collaborated with software engineering to design and test creative AI feature set and UX.