Made to Win

Launched KitchenAid’s highest revenue product category to the #1 sales spot while rolling out a new maker brand campaign. Connecting the passion of making with all new cleaning features to incite purchase emotionally and rationally.

As marketing design lead for KitchenAid Major Appliances, I crafted stories and mentored a team of 4 to deliver omni-channel campaigns in social, digital, eCommerce, retail merchandising, retail displays, content capture and sales support.

We cleaned up with spotless results:
• Record flooring and merchandising kit adoption in 16,000+ home improvement, specialty and independent retailers.
• Reached #1 in sales in first month after launch
• ANA Reggie Award

Stellar effectiveness on this and multiple launches led to:
• IHAF Agency of the Year Finalist Award
• $1.5 million first year agency savings
• Bringing shopper marketing scope in-house expanding from 4 to 16 creatives in the first year.
• Long-term growth to become WoW Studios with 100+ people delivering full-funnel creative for all Whirlpool brands.