Born to Fish

Transformed LOWRANCE from a sea of specs to an outdoor lifestyle brand.

Unleashing the passion of fishing through new product launches while showcasing the role of unique features to excite purchase rationally and emotionally.

Exceeded awareness and dealer ordering targets across multiple launches while earning glowing creative reviews from senior leadership.

Led creative for $1B Navico Group’s 19 marine brands, elevating a global team of 9 designers, writers and editors to bring new product stories to life in social, CTV, OOH, digital, eCommerce, retail merchandising, events, asset capture and packaging.