Empower Creativity

Launched KitchenAid’s premium range line in 9 colors without disturbing the aesthetics of the product. Strategic storytelling excited emotionally and rationally by inspiring the Maker brand persona with cooking adventures that new features made possible.

Connected with customers and supported dealers with an omni-channel campaign activating in social video, in-store merchandising, brochures, online color-swatch ordering and luxury packaging of color accent options.

Exceeded projections for online sample orders, share of orders in color and sales of color accent medallions.